Florence Main Street Program

The Florence Main Street Program is a 501(c)6 non-profit organization that uses the Main Street Four Point Approach to enhance downtown Florence’s social and economic vitality. Created by the National Trust for Historic Preservation, the Four Point Approach is a comprehensive method centered on Design, Organization, Economic Restructur- ing, and Promotion to revitalize downtown. The Florence Main Street Program is committed to the continued economic development of the Main Street area by encouraging cooperation and leadership in the community, improving its appearance and enhancing our historic and cultural character.