Corporate philanthropy a wise marketing strategy

News on the economic front continues to distress even the most optimistic among us. The stock market rises and falls like a roller coaster on creaky wheels, propelled by ongoing negative news reports of declining employment, lagging manufacturing and soft home sales. Against such a backdrop, it would appear to be the time to reduce corporate spending and focus on core businesses in ways that cut back or eliminate “feel good” programs like corporate giving. Right? Much to the contrary, these

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