qed@qb3-UCSF: Five Keys to Developing and Delivering a Clear, Strategic Story

Five Keys to Developing and Delivering a Clear, Strategic Story        DATE   Thursday, July 22, 2010 TIME   12:00 - 1:00 pm PLACE   UCSF, Byers Hall 212 SPEAKERS   Rob Wishnowsky AGENDA   12:00 - 1:00 pm Talk LUNCH WILL BE PROVIDED ABOUT THE SPEAKERS         In 2005 Rob Wishnowsky  founded Cruxio -- the crux of the story, a West Coast company that helps companies develop and deliver clear strategic stories. Rob has extensive experience in global strategy, sales and marketing in the fields of life science, diagnostics and biotechnology. In the past 20 years he has led business units, sales forces, strategy formulation, market segmentation, portfolio development and marketing execution, primarily in large corporations (Boehringer Mannheim/Roche Diagnostics, Johnson & Johnson\'s Lifescan) as well as in early-stage companies. He served on the board of the Biomedical Marketing Association from 2003 to 2007.