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Marketing 101

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date:Tuesday, July 7, 2009 time:6:00 PM to 9:00 PM venue:Entrepreneur Center address:84 W. Santa Clara St., Suite 100  San Jose, CA 95101  View map

This workshop offers a comprehensive introduction to all aspects of marketing for the small business owner. Areas covered include: Understanding the 5 P\'s: Product, Positioning, Place, Price, Promotion; What is a marketing plan?; how to begin thinking like a marketer; basics on target markets; competitive analysis, features and benefits analysis; market research resources. Presented by the Silicon Valley Small Business Development Center. Fee: $35.00 online; $45.00 at the door (cash or checks only please).

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