Once Upon A Child®, the leading children’s clothing and accessories retail resale concept, announced the grand opening of its new location in Redding, located at 2371 Athens Ave. The brand is known for its affordable, gently used children’s clothes, shoes, toys, equipment and more, and provides local parents with a place that not only puts cash back into their pockets, but sells gently used brand name clothing and accessories for less.

With a focus on being a sustainable shopping resource for local families, the new Once Upon A Child in Redding opens on May 16. Once Upon A Child is part of Winmark - the Resale Company®, a unique national retail resale franchise that focuses on sustainability, small business formation and providing Resale for Everyone®.

Beginning May 16 and throughout the weekend, local owners Andrew and Emily Marr are inviting guests to stop in to experience the following:

All Day – Thursday – Sunday

• Bounce back coupon for every purchase: spend $75 get $10 off, Valid June 1-30th, 2024.

Thursday Grand Opening Day

• The first 25 people will receive a $25 coupon
• Character visit in the afternoon
• Free face painting 3:45-5:45 pm
• Enter for a chance to win a Cubetto Toy Robot Coding Game

Friday

• Spend $50 or more to get a free tote to use on future promotions.
• First 25 adults through the door receive $10 coupon, same day usage.
• Free Face painting 2:30-4:30pm

Saturday

• First 25 adults through the door receive $10 coupon, same day usage.
• Register to win a $50 gift certificate (3 winner will be drawn).
• Free balloon artist 2-4 pm.

Sunday

• Double Reward Points on all purchases.
• Free balloon artist 2-4 pm.
• Spend $50 or more to get a free tote to use on future promotions.

Before becoming owners of the new Once Upon A Child in Redding, Andrew and Emily were customers themselves. When the couple first had their twins, they quickly realized that needing two of everything was expensive, along with the fact that their kids were outgrowing their clothes very quickly. Once Upon A Child gave them the opportunity to purchase clothing and equipment that was affordable, and now they hope this store will do the same for the parents of Redding. Outside of parenthood, Emily has spent her career working in cancer research while Andrew was a realtor.

Once Upon A Child’s unique retail resale concept allows for clothing, toys and accessories for kids to end up in someone else’s house rather than thrown into a landfill, providing a resource for new or existing parents who are looking to update their children’s closet on a budget and in a mindful environmental manner.

“Our store fills a unique niche in the retail market," said Emily. "As parents of twins ourselves, we understand the financial challenges of raising children today and aim to provide an affordable option for Redding families. By sourcing merchandise directly from consumers, we can offer lower prices and provide a convenient opportunity for them to receive cash on the spot for items they no longer have a need for.”

Unlike a typical consignment store, Once Upon A Child does not require appointments and pays on the spot for items it purchases from consumers. At Once Upon A Child, families are able to buy necessities for their children at great values, and turn their gently used items into cash.

In addition, Once Upon A Child ensures that all products purchased and sold meet mandatory and voluntary safety standards. Staff members stay up-to-date on current recalled items, immediately pulling all recalled products from shelves and making sure all items purchased are safety-checked to meet current standards.

For questions on the buying process or store hours, the new Once Upon A Child can be reached at (530)215-1590, or https://www.onceuponachild.com/locations/redding-ca