Merrie Monarch Festival

The Merrie Monarch Festival is a domestic non-profit organization registered with the State of Hawaii Department of Commerce and Consumer Affairs.

Begun forty years ago by the Hawaii Island Chamber of Commerce and continued by the private Merrie Monarch Festival community organization, the major purpose of the festival is the perpetuation, preservation, and promotion of the art of hula and the Hawaiian culture through education. The festival is considered the world's premier forum for people of all ages to display their skills and knowledge of the art of ancient and modern hula.

The annual presentation of the Merrie Monarch Festival has led to a renaissance of the Hawaiian culture that is being passed on from generation to generation. The week-long festival includes art exhibits, craft fairs, demonstrations, performances, a parade that emphasizes the cultures of Hawaii, and a three-day hula competition that has received worldwide recognition for its historic and cultural significance.