Prehistoric Beverly Hills

Beverly Hills was wealthy and famous long before it was discovered by the movie industry. At the beginning, our fabled El Dorado was blessed with a commodity more precious in Southern California than jewels: water.

The source of this fertility comprises three dramatic canyons: Franklin, Coldwater and Benedict. Moisture from the Southern California sky gathers on the hills and wends its way down to form streams flowing to the nexus of Beverly Drive and Sunset Boulevard. Native American inhabitants, the Tongva or Gabrielinos, considered it a sacred site, naming it the Gathering of the Waters or, in Spanish, El Rodeo de las Aguas.

Before the arrival of Spanish explorers, the Tongva led a peaceful life nourished by abundant game and meadows filled with wild oats, cucumber, buckwheat, cress and prickly pear. Their everyday lives were guided by animistic religious practice inspired by an environment filled with color: blue lupine, orange poppies, red foxtail, wild roses, fuchsia and golden rod.

Birth of a City

In 1900, Burton Green, along with several partners, purchased "Morocco" for the Amalgamated Oil Company and commissioned a new round of oil exploration. After drilling many unproductive wells, they reorganized as the Rodeo Land and Water Company in 1906. Green and his wife renamed the land Beverly Hills after Beverly Farms, Massachusetts.

Green hired the landscape architect Wilbur D. Cook who, influenced by landscape designer Frederick Law Olmstead, created wide curving streets that hugged the hills. The City's first streets: Rodeo, Canon, Crescent, Carmelita, Elevado and Lomitas were constructed in 1907. Cook also created an emerald necklace for his garden city, with a three-block greensward called Santa Monica Park.

To further stimulate development, the Beverly Hills Hotel was constructed in 1912 at the site of the Gathering of the Waters. It was served by a Dinky railroad, as wondrous in its day as the monorail at Disneyland appeared in the 1950s. The hotel became the center of community life, serving as theater, meeting place and church.

The Glamour Era

Attracted to an elegant lifestyle made possible by the hotel, Douglas Fairbanks and Mary Pickford led the wave of movie stars here when they built their mansion, Pickfair, in 1919. Gloria Swanson, Will Rogers, Thomas Ince, Charlie Chaplin, Tom Mix, Carl Laemmle, Ronald Coleman, King Vidor, John Barrymore, Buster Keaton, Harold Lloyd, Jack Warner, Clara Bow, Marion Davies, Harry Cohn and Rudolph Valentino soon followed and built stylish mansions.

Life during the Roaring 20s accelerated with the construction of a huge, banked wooden racetrack, dominating most of the southern section of the City. The Speedway drove Beverly Hills further toward the center of America's popular imagination via radio broadcasts of races that were on the same scale as today's Indy 500. The speedway also was sometimes used as a base for another national craze: aviation.

The very existence of Beverly Hills was threatened by a proposal to annex the City to Los Angeles in 1923. Los Angeles, proponents argued, would provide an inexhaustible supply of clean water for growth. Emboldened by their new local identity, residents Will Rogers, Mary Pickford and others mobilized local voters against the plan. Pro-annexation workers left bottles of the sulfur-smelling water on the doorsteps of every Beverly Hills home with a label that read: "Warning. Drink sparingly of this water as it has laxative qualities. Despite these "dirty" campaign tactics, annexation failed 507-337.

This "war of independence" was perhaps the first union of show business and politics in our national life. Long before Ronald Reagan went from soundstage to governor's mansion, Rogers, a wise cracking political humorist, became honorary mayor of Beverly Hills. Rogers went on to play a part in the development of Beverly Hills by fostering construction of a new City Hall in 1932 and the establishment of a U.S. Post Office in 1934.

Beverly Hills continued to grow. Promotional materials from the period touted the young metropolis as "center of the next million." Fortunately, human-scale public improvements helped soften the effects of growth. In the 1930s, Santa Monica Park was renamed Beverly Gardens and was extended to span the length of the City. The famous Electric Fountain was installed. A finely modeled sculpture atop the fountain shows a Tongva in prayer, homage to Beverly Hills’ heritage as a wellspring of fertility and abundance.

A Modern City

In the post World War II years, Beverly Hills continued to develop as one of the most glamorous places in the world to live, eat, play and, especially, shop. The Golden Triangle, with Rodeo Drive at its center, was built and marketed to the rest of the world as the shopping destination of a lifetime. Many other glamorous hotels opened, notably the Beverly Wilshire, attracting visitors from all over the world. The City's iconic image was enhanced with the spread of television shows and movies set in Beverly Hills, among them The Jack Benny Show in the 1950s, The Beverly Hillbillies in the 1960s and, more recently, Beverly Hills Cop in the 1980s and Beverly Hills 90210 in the 1990s.

By the 1950's, few vacant lots remained and developers cropped whole mountains to ease the housing shortage. Today, such excessive development has stopped and the population is around 34,000 and growing slowly. But the mystique of Beverly Hills as a place of wealth and beauty continues to grow as it has since the days of the Tongva -- who taught residents to appreciate of the abundance of the present while preserving what remains of the past with reverence.