In its 7th year, the festival was developed as an agritourism program by Alex and Terri Spies, to bring awareness to their small family farm and winery, Triple Creek Vineyards in Cordova, MD.

The festival also helps launch American Farm Foundation, whose mission is to refocus attention on educating Americans about agriculture, innovating solutions to improve the economics for small family farmers to keep feeding America, and connecting American consumers with small family farmers.

With this hand in hand approach, the Chesapeake Bay Balloon festival and American Farm Foundation seek to promote those businesses and farms who are of like mind, and doing so in an Exposition styled format. This way, the public can become engaged, educated and exposed to producers they might not other wise meet in their daily activities.