Located in the heart of San Francisco's financial district, the museum depicts Wells Fargo's important role in the California Gold Rush, San Francisco history, stagecoach travel in early California and the settlement of the American West. Visitors of all ages can enjoy fun interactive exhibits which include a stagecoach "ride experience," operating vintage banking machines, a working telegraph, videos and authentic artifacts such as an original 1868 stagecoach, historic coins, currency, maps, and photographs. The museum store features a variety of Wells Fargo branded gifts, collectibles and apparel. Guided tours are available with advanced reservations and admission is always free.