Mattel Opens Virtual “Fisher-Price™ Toy Museum” on Instagram to Celebrate the Brand’s 90th Birthday

Saturday, Nov 28, 2020


Mattel has announced the grand opening of the Fisher-Price Toy Museum, a first-of-its-kind digital experience and  virtual museum designed to celebrate the brand’s 90-year legacy. This museum is hosted via Instagram, and it enables visitors to relive their favorite toys through a curated exhibition. The museum also includes a digital gift shop that offers an assortment of apparel, accessories, housewares and more, featuring vintage imagery from Fisher-Price classic toys.

At the museum, the legacy of Fisher-Price toys will be on full display. In honor of the brand’s anniversary year, the museum will feature more than 90 different exhibits that will be organized by decade, enabling visitors to easily locate the vintage toys from their childhood. The launch collection will include a variety of classic products creatively designed by artist, set designer, and photographer Leila Fakouri, who focused on keeping the toys as the star of each environment while incorporating dimensions and textures to create an authentic museum feel.

A museum gift shop is included in the experience, housing 15 curated products that celebrate the brand’s timeless toys. Items will be available in limited

You can experience the Fisher-Price Toy Museum for yourself by following @fisherprice.toymuseum on Instagram.

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