This year's program will include sessions on navigating the competitive wholesale channel with insights from thriving wine brands as they share their strategies for succeeding in the competitive landscape.

The Symposium will provide two data-focused sessions that will provide attendees with an in-depth look at the current state of the wine industry, key insights on consumer demographics, motivations, and behaviors, and how data-driven decision-making can provide a competitive edge and ensure long-term growth.

The conference will also cover customer communication best practices, converting website traffic into revenue, wine club retention strategies and more.

"Despite the reality that these are challenging times for our industry, there are still many brands who are winning over new consumers without losing the ones they have," says George Christie, President of Wine Industry Network.

"It's easier said than done, but what those brand leaders have in common is that they embrace change and find new ways to engage. They're willing to innovate in how they promote their products and they more often than not, work harder than the average," adds Christie.

Symposium Topics & Schedule

Ballroom Foyer
7:30am - 8:45am: Registration / Check-In / Breakfast
Sponsored by: vinSuite

Alexander Ballroom
8:45am - 9:00am: Welcome / Introduction + Opening Remarks

Alexander Ballroom
9:00am - 9:45am: Keynote

Break: 9:45am - 10:00am

10:00am - 10:45am: Succeeding and Growing in the Wholesale Channel

10:00am - 10:45am: Boosting Brands, Traffic, and Sales with Digital Winery Marketing

10:00am - 10:45am
Texts to Transactions: Proven SMS Strategies to Generate Revenue
Session Host: RedChirp

Break: 10:45am - 11:00am

11:00am - 11:45am: Best Practices of Customer Communications: Growing Sales and Relationships

11:00am - 11:45am: Data-Driven Insights: Sales Trends and Predictions

11:00am - 11:45am
Strategies for Increasing Delivery on the First Attempt
Session Host: Wineshipping

Lunch (Outdoors): 11:45pm - 1:00pm

1:00pm - 1:45pm: Data in the C-Suite: Leading from the Top

1:00pm - 1:45pm: Mastering Wine Club Retention: Strategies for Sustainable Growth

1:00pm - 1:45pm
Tackling Demographic Shifts: Attracting & Retaining New Audiences
Session Host: Corksy

Break: 1:45pm - 2:00pm

2:00pm - 2:45pm: Understanding High-End Wine Consumers: An Overview of Motivations and Behavior

2:00pm - 2:45pm:
It's Murder on the Dancefloor: How to Gain Your Competitive Edge with Human-Centric Marketing
Session Sponsor: 5forests

2:00pm - 2:45pm:
Navigating Wholesale Distributon – Keys for Success When Launching New States and Managing Wholesalers
Session Host: The Digest of Wine & Spirits Law

Break: 2:45pm - 3:00pm

Alexander Ballroom
3:00pm - 3:30pm: 2024 Wine Marketing Award Presentations + Closing Remarks

Ballroom Foyer
3:30pm - 4:30pm: Networking Social
Sponsored By: Comerica Bank

Click Here for Registration