Government and Politics
January 12, 2017
Can you imagine what nearly 1 million people will look like standing on the National Mall on Inauguration Day? You can bet nearly all of these people will be holding their phones up high wanting to share the Inauguration of the country's new President with friends and family through text messages, photos and social media posts.
That's a massive amount of people using their smartphones in the same place at the same time. And a massive amount of demand on AT&T's network. There's no doubt, this is a challenge to support. But it's a challenge the company has been planning to take on for more than 2 years. In fact, this is the company's largest temporary network deployment ever.
In Washington D.C., AT&T invested $15 million and quintupled its capacity by using a variety of temporary and permanent solutions. These include:
A lot has changed on the mobile technology front in the four years since the last Presidential Inauguration.
Mobile data usage continues to skyrocket with the rise in popularity of surfing the internet and video streaming apps. The company continues to see massive mobile data growth and have developed innovative technology to keep up with the demand. Since 2007, data usage on the company's network has grown by 250,000%.
The 2013 Inauguration had a smaller crowd than the previous one, but AT&T's DC area network saw more than 16x the data usage than it did in 2009. They expect to see even more data usage this year.