Shops and Stores
August 3, 2016
West Town Mall today kicked off its 2016 Back To School season with a TV commercial and digital video campaign, encouraging shoppers to 'find your style' while reflecting on their past first days of school and the outfits that were the height of fashion in the 80s and 90s.
The campaign will be amplified through social media using the hashtag #tbtbts (Throw Back Thursday Back To Simon), inviting people to share their most memorable back-to-school photos for a chance to win Simon gift cards and $5,000 shopping spree.
A campaign at Simon centers, targeted at teens, will feature three seasonal trends inspired by 80s and 90s fashions - Off-Beat, Modern Utility and 90's Nostalgia - that can all be found at Simon:
· Off-Beat: Hit the right note in an unexpected mix inspired by the music scene. Cheeky slogans, bold graphic patterns and bright colors turn up the volume on sweaters, souvenir jackets and sports gear.
· Modern Utility: Olive and khaki are the new neutrals this fall. Get to know these fashion basics and outerwear accented with punky patches and feminine touches.
· 90s Nostalgia: Fall back to the 90s this season with must-haves circa 1994. Get ready to rock inspired plaids and flannels, high-rise jeans, denim-on-denim and combat boots.
"Back to school shoppers spend more during this season than they doing during Valentine's Day, Easter, Mother's Day and Father's Day combined, so we want to make sure the experience is a pleasurable one that appeals to students and parents alike," said Kippy Price, director of marketing and business development. "Our campaign celebrates the fashion trends of the past and today the evolution of fashion and mixing the old with the new to 'Find Your Style'".