Equips Adds Greendale Resident to Leadership Team

Business and Professional

November 6, 2018


Brookfield, Wis. In support of the increasing demand for technology solutions in the financial services industry, Equips has strengthened its growing professional team with the addition of Ben Towal as Director of Technology.

Towal, a Greendale resident, comes to Equips from Northwestern Mutual, where he was Senior Full-Stack Software Engineer. His experience has centered on software development and instruction, a tremendous asset as Equips focuses on continuous improvements to its client-facing online service platform, E-LINK. He holds a B.S. in Computer Science in Engineering from the University of Illinois at Urbana-Champaign.

Celebrating its 10th anniversary in 2018, Equips works with financial institutions nationwide to maintain and manage equipment through a centralized agreement structure and online single-solution platform. The company has steadily grown in sales and employment, processing more than 19,000 service events annually across more than 35 states.

"Ben has integrated seamlessly into our organization," said Adam York, President of Equips. "He has a collaborative nature and great attention to detail. Ben brings a fresh perspective and depth of knowledge to our technology strategy that I'm confident will benefit both our internal operations and our clients. We are thrilled with this recent addition to our team as we continue with our strategic growth plans."

Equips has twice been named a "Future 50" business by the Metropolitan Milwaukee Association of Commerce. The honor recognizes fast-growing companies that drive regional economic growth.

Equips offers an unbiased voice to organizations seeking efficiency and cost-savings in the management of their equipment. Equips has an established reputation, particularly in the financial services industry, of streamlining the requesting and tracking of service events for a wide range of equipment types and manufacturers. Through a cutting-edge technology platform, Equips provides clients one location for requesting service and managing all of their equipment maintenance data, including inventory, service history, invoicing and more. Equips customer service provides oversight to all service events and manages vendor relationships to ensure clients consistently receive best in class service. More information is available by calling (866) 324-4508 or visiting www.equips.com.