Arts and Entertainment
July 22, 2021
(Boca Raton, Fla. – July 22, 2021) Melissa Perlman, president of the Gold Coast PR Council (GCPRC), South Florida’s largest independent association of public relations, communications and marketing professionals, today announced this year’s Bernays Award winners. GCPRC has given out these awards since 2005 honoring excellence in local public relations campaigns, marketing programs, and media coverage.
The honors were presented on July 20 at GCPRC’s 16th annual Bernays Awards yesterday via Zoom with more than 40 virtual attendees. Honors were presented in 10 competitive categories, plus three special awards selected by the nonprofit organization’s board of directors,
Only one award winner is announced in advance, GCPRC’s prestigious Presidents Award, which is given to a person or organization for truly outstanding performance. This year’s recipient is Jorge Pesquera, President and CEO of Discover The Palm Beaches for showing outstanding leadership during the COVID-19 pandemic by aggressively promoting and protecting South Florida’s critical tourism/hospitality industry.
Lisa De La Rionda, Director of Palm Beach County’s Public Affairs Department, was named this year’s PR Star for the superlative way in which she communicated “the county’s public and media response to the COVID pandemic, the resultant downturn in business and tourism, even an unruly election year.”
The Founders’ Award went to GCPRC Treasurer Michael Turnbell for keeping the organization “solvent and viable during a truly difficult economic environment.”
The winners of the 10 competitive Bernays Award categories are:
Nonprofit Project or Campaign - Small
Go Glades Relaunch as a Dial-a-Ride Service
Nonprofit Project or Campaign – Large
T. Leroy Jefferson Medical Society
COVID-19 and Educating South Florida’s Black & Brown Communities
Social Media Campaign – Nonprofit
Loggerhead Marine Life Center
Diving Into Ocean Conservation – Virtual Coastal Classroom
Food For The Poor
Food For The Poor Responds to Back-to-Back Hurricanes in Central America
Marketing Materials – Print, Internal, External
Coffee, Tea or We
Marketing Materials – Digital/Video Internal, External
Multi-Media Works, Inc.
ParkFest Family Music Day 2020
(Viewable at https://youtu.be/23XgEzmxnh0)
Special Event – Live or Virtual
Solid Waste Authority (SWA) of Palm Beach County
Celebrate America Recycles Day with the SWA
Social Media Campaign – For Profit
Empowering Survivors – Eisenberg and Baum
PR Campaign By a Small Company or Firm
Kaye Communications, Inc.
The New Way to Club™: Boca Lago Golf & Country Club
PR Campaign By a Large Company or Firm
What’s Your #Common Thread?
GCPRC’s Bernays Awards 2021 was hosted online by three longtime board members: Rich Pollack of Pollack Communications, Anne Dichele from the Gold Coast Down Syndrome Organization, and David DiPino from Tenet Florida Physician Services.
The next monthly Zoom meeting of the Gold Coast PR Council will be held on August 17 at 4 pm. The topic is “Inside City Magazines” and will feature Alona Abbady Martinez, editor of Boca Raton Observer; David Mizen, publisher of Atlantic Avenue in Delray Beach; and Li Pan, owner of The Parklander. For more information about GCPRC, please visit www.goldcoastpr.council.com.
1) Jorge Pesquera, President/CEO of Discover the Palm Beaches, and GCPRC’s President’s Award Winner 2021
2) Lisa De La Rionda, Director of Palm Beach County’s Public Affairs Department and GCPRC’s PR Star 2021
3) Michael Turnbell, GCPRC Treasurer and winner of this year’s Founders’ Award
GCPRC Co-Founder & Secretary