Kippy Price promoted to director of marketing and business development of West Town Mall

Business and Professional

December 21, 2015

West Town Mall management is proud to announce the promotion of Kippy Price to director of marketing and business development. In this new position, Price's responsibilities include driving the overall strategic marketing, advertising, public relations, retailer promotion and execution of signature events for the center. Her personal goals in this new position are to develop promotional programs and onsite events for the enjoyment of new and returning shoppers to West Town Mall.


Price, a Knoxville native, has a longstanding history with Simon, a global leader in retail real estate ownership, management and development. First starting as the guest services manager at Knoxville Center, she was responsible for overseeing daily operations of the guest services desk and supervising implementation of the mall's giftcard program. She then served as the marketing administrator at West Town Mall before landing another position at the property as assistant director of marketing and business development. Her previous experience at West Town Mall and with other Simon properties, along with her local knowledge of Knoxville, has helped Price make a smooth transition into her new role as director of marketing and business development.


"West Town Mall has always been a symbol of premier shopping in Knoxville, but it's become a social gathering place for families and friends that goes above-and-beyond your typical mall destination," said Price. "I'm honored to be part of the team that is implementing strategies to bring even more events, activities and engagement to such an integral part of this community!"


About West Town Mall

As the premier shopping destination in East Tennessee, West Town Mall features more than 150 local, national and international stores, including anchors Belk, JCPenney, Dillard's and Sears. Other stores include Apple, Sephora, Coach, Forever 21, Tommy Hilfiger and more. West Town Mall is conveniently located off exit 380 on I-40, and offers a climate-controlled indoor space with airy walkways and lush landscaping. A variety of shopping, entertainment and dining options offer an array of choices from exploring the diverse retail roster, taking in a movie at Regal Cinemas or indulging at the Food Court. The mall also features soft seating areas, Wishing Wells for the Simon Youth Foundation, a Children's Soft Play Area and more. For a map and store listings, as well as directions, events and job listings, please visit Connect with West Town Mall on Facebook, Twitter and Instagram.


About Simon

Simon is a global leader in retail real estate ownership, management and development and a S&P100 company (Simon Property Group, NYSE:SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. For more information, visit