Simon® teams with Niantic to Bring the Magic of Harry Potter: Wizards Unite to Charlotte Premium Outlets and SouthPark

Arts and Entertainment

August 19, 2019


Charlotte Premium Outlets and SouthPark will feature an amplified Harry Potter: Wizards Unite game play experience in the United States with increased rewards and elusive enemies. Simon's 200+ US Shopping Destinations® will each have multiple sponsored Inns and Fortresses, giving players more XP and more spell energy than any other non-sponsored location in the US. This, coupled with both indoor and outdoor locations and plenty of shopping and dining options to enjoy while playing, makes Simon Shopping Destinations one of the best places to spend a day playing Harry Potter: Wizards Unite. In the future, select Simon properties will host real-world events and QR assignments for Harry Potter: Wizards Unite.

"Charlotte Premium Outlets and SouthPark are committed to creating fun, innovative, real-life experiences for our shoppers, and Harry Potter: Wizards Unite is exactly the type of cutting-edge activation our customers get excited about playing. We believe the elevated gameplay we're offering as a part of the program will drive traffic and excitement for our properties as well as the brands and retailers at Simon," said Holly Roberson, director of marketing and business development for SouthPark on behalf of both centers.

Harry Potter: Wizards Unite is built on the Niantic Real World Platform, and created using the game design and content creation expertise of WB Games San Francisco. As new recruits of the Statute of Secrecy Task Force, players will investigate the chaotic magical activity that is leaking into the Muggle world and work together to solve the mystery of this Calamity. Players will be able to explore their real-world neighborhoods and cities to discover mysterious artifacts, cast spells, and encounter fantastic beasts and iconic characters along the way.

To stay up to date on Harry Potter: Wizards Unite, please visit harrypotterwizardsunite.com to receive the latest information about the game, and follow the game on FacebookTwitterInstagram and YouTube.