Tales of the Cocktail Foundation invites the global drinks community to return to New Orleans for its 20-year anniversary. With hundreds of opportunities developed specifically for industry professionals from bartenders to distillers, Tales of the Cocktail is the drinks industry's leading conference for exchanging new ideas, products, and techniques. This year's event will feature in-person education, tastings, networking, and awards programming. While programming at our host hotel, The Ritz-Carlton, New Orleans

Schedule of Events

July 24, 2022

8:30 am-12:30 pm: Day of Service presented by Brown Forman
9:00 am-4:00 pm: 11th Annual Pig & Punch Volunteer Day of Service
2:00 pm-5:00 pm: 'TALESGATING' at the Alibi - presented by Filthy
3:00 pm-7:00 pm: Speed Rack Redemption
3:00 pm-7:00 pm: A Foray into Flavor, hosted by ACSA
7:00 pm-10:00 pm: CAP & Staff Mixer hosted by Maison Courvoisier
10:00 pm-11:59 pm: The Spare Room presents: The 9th Annual Ode To The Bowl- In partnership with Campari
12:00 am-1:00 am: The Spare Room presents: The 9th Annual Ode To The Bowl- In partnership with Campari

July 25, 2022

9:00 am-12:00 pm: 'Talesgating' at the Alibi - presented by FILTHY
10:00 am-5:00 pm: Beyond the Bar Lounge by Brown Forman
10:00 am-6:00 pm: World of Sazerac at The Sazerac House
10:00 am-6:00 pm: Community IS
10:00 am-6:00 pm: American Whiskey at the Peacock
10:00 am-12:00 pm: World Class Studios: Johnnie Walker First Draft
10:00 am-5:00 pm: Bookstore and Bitters Market / Shots of Inspiration Author Signings and Bitters Tastings
10:00 am-5:00 pm: Mover & Shaker Pop-Up Shop
10:30 am-11:00 am: Toast to Tales
11:00 am-12:00 pm: Keynote Address: Twenty Years of Cocktails, Craft, and Change
11:00 am-4:00 pm: Mix At Tales
11:30 am-1:00 pm: Like A Virgin
12:00 pm-2:00 pm: New Orleans Cocktail Tour | Hunting Down the Sazerac
12:30 pm-2:30 pm: Kick Off Cocktails with Santo
12:30 pm-3:30 pm: Campari Academy Presents: Perspectives
1:00 pm-2:30 pm: Branca USA - Grab & Geaux
1:00 pm-5:00 pm: The Blend Lounge
1:00 pm-5:00 pm: TOTC Career Fair powered by TKT Associates
1:00 pm-2:30 pm: Hospitality Without Barriers
1:00 pm-2:30 pm: The New Landscape of Hospitality Design
1:00 pm-2:30 pm: The Entrepreneurial Spirit: A Conversation with Global Rum Ambassador Ian Burrell
1:00 pm-2:30 pm: Diageo Bar Academy Live: Simple Small-Scale Batching
1:00 pm-4:00 pm: Punch Day Event
1:30 pm-3:00 pm: Mijenta Tequila - Media Lounge Happy Hour
2:00 pm-5:00 pm: Caffé Campari
2:00 pm-3:30 pm: “Booked & Busy” to “Calm & Compensated”
2:00 pm-4:00 pm: New Orleans Cocktail Tour | The Big Gay Bar Tour
2:30 pm-4:30 pm: Sustainable Cocktail Challenge Kickoff
3:00 pm-4:30 pm: Behind the Brands: Agave Spirits Blind Tasting
3:00 pm-6:00 pm: Brown and Balanced + Turning Tables
3:00 pm-5:00 pm: Bulleit Frontier Whiskey & Fresh Victor Tasting Room
3:00 pm-5:00 pm: Let's start the Engine! - The new era of motor cocktails by Engine Gin
3:00 pm-5:00 pm: Diageo Hospitality - Guest Shift
3:00 pm-7:00 pm: Jeppson's Malört X Pepp's Pub Present: Malörtigras 2022
3:30 pm-5:30 pm: Quinquina/Chinato!
3:30 pm-5:00 pm: No & Low Pop-Up Hosted by The Perfect Purée
3:30 pm-4:15 pm: The Tequila Revolution: Insights into Growing Passion for High-End Tequila presented by Mijenta Tequila
3:30 pm-5:00 pm: How To Build A Cocktail Champion: Equipping Yourself Through Community
3:30 pm-5:00 pm: As Seen on IG: How to Build a Business in the Digital Marketplace
3:30 pm-5:00 pm: 20 Years of Tales, Trends and Cocktail Culture
3:30 pm-5:30 pm: Stranahan's - Tasting Room Bar
3:30 pm-6:00 pm: World Class Demo: Storytelling & Tips for Competition Success
4:00 pm-5:30 pm: Uncle Nearest - Grab & Geaux
4:00 pm-6:00 pm: Italicus Spritz Aperitivo Hour
4:00 pm-6:00 pm: CIGARS & BARS Happy Hour
4:00 pm-6:00 pm: Proof Incubator - Happy Hour
4:00 pm-6:00 pm: Branca USA - Happy Hour
4:00 pm-6:00 pm: La Factoria + The Will & The Way Mash Up Happy Hour
4:00 pm-5:00 pm: Revive Survive OverDose Prevention
4:30 pm-5:15 pm: The Tequila Revolution: Insights into Growing Passion for High-End Tequila presented by Mijenta Tequila
5:00 pm-7:00 pm: Prime Cuts Spirited Dinner
6:00 pm-8:00 pm: Maison Courvoisier Salon
6:00 pm-9:00 pm: Liquid Death Presents Creepy Tiki
6:00 pm-7:00 pm: Welcome to Wellness! Kicking Off TOTC with The Healthtender
6:00 pm-9:00 pm: The Kraken Rum Invites You To Step Into The Dark
6:00 pm-8:00 pm: Canvas Project Art Show Opening
7:00 pm-11:00 pm: Getting the Band Back Together
7:00 pm-10:00 pm: Cigar Social: D'USSE
10:00 pm-11:59 pm: Bacardí's Inaugural Drag Ball
11:00 pm-11:59 pm: Jägermeister Behind the Shot Live
12:00 am- 1:00 am: Bacardí's Inaugural Drag Ball
12:00 am- 2:00 am: Jägermeister Behind the Shot Live
1:00 am- 3:00 am: Last Call Happy Hour with OldKnowBevCo

July 26, 2022

8:00 am- 9:00 am: Focus On Health + D'USSE - Daily Group Run
9:00 am- 10:30 am: Jägermeister Cold Brew Coffee - Morning Bar
9:00 am- 12:00 pm: 'TALESGATING' at the Alibi - presented by FILTHY®
10:00 am- 5:00 pm: Beyond the Bar Lounge by Brown Forman
10:00 am- 11:00 am: C.R.E.A.M. - Core Rules Everything Around Me
10:00 am- 6:00 pm: Johnnie Walker - All Day Event
10:00 am- 6:00 pm: Jack Daniel's Experience - A Perfect Blend
10:00 am- 11:30 am: Lo-Fi - Grab and Geaux
10:00 am- 6:00 pm: American Whiskey at the Peacock
10:00 am- 12:00 pm: Rabbit Hole Sensory Panel with Founder & Whiskey Maker Kaveh Zamanian
10:00 am- 11:30 am: Seize the Means of Storytelling
10:00 am- 11:00 am: Measuring Change: Using Surveys to Assess Well-Being at Work
10:00 am- 11:30 am: The Secrets of the Earliest Distillation Books
10:00 am- 12:00 pm: World Class Studios: Cocktail Cartography w/ Single Malts
10:00 am- 12:00 pm: TOTC 22: NoLow Cocktail Pop Up Featuring Focus on Health and Mover & Shaker
10:00 am- 5:00 pm: Bookstore and Bitters Market
10:00 am- 5:00 pm: Mover & Shaker Pop-Up Shop
10:30 am- 5:00 pm: Ciroc - Tasting Room
10:30 am- 12:00 pm: Indigenous Intent and Identity in Cocktail Creation
10:30 am- 12:00 pm: De-stress on Tap: Creating Calming Cocktails Using Herbal Ingredients from CBD to Lemon Balm
10:30 am- 12:30 pm: Samson & Surrey At the Ritz!
10:30 am- 12:30 pm: Mastering Craft Cocktails on Draft with Proof Cocktail Syrup
10:30 am- 11:30 am: Ben's Friends
11:00 am- 1:00 pm: A taste of NOLA classics with International & local United States flavors
11:00 am- 1:00 pm: The Lyre's Lounge
11:00 am- 1:00 pm: The Art of Aging & Blending American Whiskey
11:00 am- 2:00 pm: BarSmarts Pine-Apple Store
11:00 am- 4:00 pm: Mix At Tales
11:00 am- 3:00 pm: All Kinds, a Ritz-Carlton Pop-Up Cocktail Bar, Presented by Marriott International
11:00 am- 1:00 pm: Café Drambuie Tasting Room
11:30 am- 1:00 pm: No & Low Pop-Up Hosted by The Perfect Purée
11:30 am- 1:00 pm: Advocacy and Beyond
12:00 pm- 1:30 pm: The Future is Nonbinary, The Future is Now: A Critical Look at Hospitality in the 21st Century
12:30 pm- 3:30 pm: Highball Happy Hour at The Sazerac House
12:30 pm- 2:30 pm: Spruzza La Vita: presented by Molinari and Turning Tables Nola
12:30 pm- 2:00 pm: Mexico: Land of... Cane
12:30 pm- 2:00 pm: The TOTC 20th Anniversary Capsule Collection
1:00 pm- 3:00 pm: A taste of NOLA classics with International & local United States flavors
1:00 pm- 5:00 pm: The Blend Lounge
1:00 pm- 2:30 pm: Byrrh - Grab & Geaux
1:00 pm- 2:30 pm: Craft to Corporate
1:00 pm- 6:00 pm: Sabores de Mexico
1:00 pm- 2:30 pm: How To Blend Whisky
1:00 pm- 2:30 pm: Diageo Bar Academy Live: Unique Ways that Bars are Using Technology
1:30 pm- 3:30 pm: New Orleans Cocktail Tour | Downriver: Bars Beyond the French Quarter
1:30 pm- 3:00 pm: Media Happy Hour - The Details Matter presented by FILTHY®
2:00 pm- 5:00 pm: The Power of Two
2:00 pm- 3:30 pm: Tales Shorts
2:00 pm- 4:00 pm: New Orleans Cocktail Tour | The Surly Bartender's Bar Tour
2:30 pm- 4:30 pm: Indie Spirits That Rock - Tasting Room
2:30 pm- 3:30 pm: How to Write a book: Lessons and Learnings from Cocktail Authors
2:30 pm- 4:00 pm: Middleton Mixology- Product Demo Table
3:00 pm- 5:00 pm: Laird & Co - Guest Shift
3:00 pm- 5:00 pm: Silver Lyan x Bacardí Guest Shift with National Ambassador A-K Hada
3:00 pm- 5:00 pm: Above the Clouds Experience - Zacapa Rum Tasting Room
3:00 pm- 4:30 pm: Your Voice Should Be Heard
3:00 pm- 4:30 pm: Salt: An Understanding of it's Origins and Uses
3:00 pm- 5:00 pm: The Double Gold Room
3:00 pm- 6:00 pm: X by Glenmorangie: A Spirit of Possibility
3:00 pm- 6:00 pm: Bulleit Commitment to Tree Equity
3:30 pm- 5:00 pm: Dos Deus Spanish Vermouth - Reinventing Vermouth through Tradition & Innovation
3:30 pm- 5:30 pm: Desert Door - Brand Education
3:30 pm- 5:30 pm: Sensory Lab
3:30 pm- 5:00 pm: Whose Bubbles Are In Your Cocktail?
3:30 pm- 5:00 pm: Mexican Spirits; Agave is just the tip of the penca!
3:30 pm- 6:00 pm: World Class Demo: Storytelling & Tips for Competition Success
4:00 pm- 6:00 pm: Italicus Rosolio di Bergamotto presents the Italicus Margarita
4:00 pm- 6:00 pm: ASTRALogy Rooftop Pool Party by Astral Tequila
4:00 pm- 6:00 pm: Martini & Rossi Happy Hour
4:00 pm- 6:00 pm: La Factoria & Dreamboat at Virgin Hotel Mash Up Happy Hour
4:00 pm- 6:00 pm: Tradition Over Trends: Tequila Fortaleza Happy Hour
4:00 pm- 5:30 pm: Freeze Your Moment: presented by Vecchio Amaro del Capo + Turning Tables Nola
4:00 pm- 5:30 pm: Safe Bars: Crafting a New Culture of Safety and Respect
4:30 pm- 5:30 pm: Clay is the New Oak
5:00 pm- 8:00 pm: Gruppo Montenegro presents: Prima e Dopo
6:00 pm- 9:00 pm: American Whiskey House Party at The Sazerac House
6:00 pm- 8:00 pm: George Dickel - Spirited Dinner
6:00 pm- 7:00 pm: #FromTheBarToTheFarm
6:00 pm- 8:00 pm: Mijenta Tequila Spirited Dinner
7:00 pm- 11:00 pm: Ford's Gin 10th Anniversary Party
7:00 pm- 10:00 pm: Cigar Social: Aberfeldy Single Malt + Teeling Whiskey
7:00 pm- 9:00 pm: Proof Cocktail Syrup - Spirited Dinner
7:00 pm- 9:00 pm: O.P. Anderson- Guest Shift
9:00 pm- 11:59 pm: William Grant and Son's - Night Event
9:00 pm- 11:00 pm: Agave A Go-Go
11:00 pm- 11:59 pm: Grey Goose: Celebrating 25 years
12:00 am- 1:00 am: William Grant and Son's - Night Event Continued
12:00 am- 1:00 am: Grey Goose: Celebrating 25 years
1:00 am- 3:00 am: The River Runs with Gin
1:00 am- 3:00 am: First Last Call with Saint James Agricole Rhum & Novo Fogo Cachaça at Bar Tonique
1:00 am- 3:00 am: Dough Ball Cookie Dough Whisky Summer Of Doughbauchery Last Call Happy Hour

July 27, 2022

9:00 am- 10:30 am: Molinari Morning Bar with Turning Tables Nola
9:00 am- 12:00 pm: 'TALESGATING' at the Alibi - presented by FILTHY®
9:00 am- 10:00 am: BV Run Club x Seedlip Run
10:00 am- 5:00 pm: Beyond the Bar Lounge by Brown Forman
10:00 am- 11:30 am: Uncle Nearest - Grab & Geaux
10:00 am- 6:00 pm: Ketel One - All Day Event
10:00 am- 6:00 pm: Hendrick's Gin - All Day Event
10:00 am- 12:00 pm: Agave y Maíz: A Masterclass on Mexican Spirits
10:00 am- 11:00 am: Hurts So Good: This World Wasn't Designed For Us.
10:00 am- 11:30 am: Innovation and Change in National and Regional Chain Bars: What Successful, Systems-oriented Operators Can Teach the Independents
10:00 am- 11:30 am: Redefining Compensation → Recruitment + Retention
10:00 am- 11:00 am: How to Be A Mobile Bartender
10:00 am- 12:00 pm: World Class Studios: Magical Modifiers w/ Tanqueray
10:00 am- 5:00 pm: Bookstore and Bitters Market
10:00 am- 5:00 pm: Mover & Shaker Pop-Up Shop
10:30 am- 5:00 pm: Global Spirits Fun House featuring Preiss Imports, Haus Alpenz, Revolution Imports and Proof and Wood
10:30 am- 12:00 pm: Sort Your Days: How to Eat, Exercise, and Get Your Sh-t Done as a Bartender
10:30 am- 12:00 pm: The Miseducation of Cultural Appreciation: Relearning How to Celebrate, Share, and Grow
10:30 am- 11:30 am: Ben's Friends
11:00 am- 1:00 pm: George Dickel - Tasting Room
11:00 am- 1:00 pm: Branca USA - Brand Education
11:00 am- 2:00 pm: BarSmarts Pine-Apple Store
11:00 am- 2:00 pm: Salon Nouveau with ms. franky marshall and Rémy Savage
11:00 am- 4:00 pm: Mix At Tales
11:00 am- 3:00 pm: All Kinds, a Ritz-Carlton Pop-Up Cocktail Bar, Presented by Marriott International
11:00 am- 1:00 pm: WhistlePig Whiskey & Waffles: Maple Old Fashioned
11:30 am- 1:00 pm: Spiritless - No & Low Pop-Up
11:30 am- 1:00 pm: “The Customer is Always Right” is Wrong!: Understanding How to Identify and Address Manipulation and Exploitation.
12:00 pm- 1:00 pm: Trade Marketing: for Bartenders and Brands
12:00 pm- 2:00 pm: New Orleans Cocktail Tour | Hunting Down the Sazerac
12:30 pm- 2:30 pm: Laird & Co - Corner Bar
12:30 pm- 3:30 pm: Quiote Ugly at The Sazerac House
12:30 pm- 2:00 pm: The Sound of Hospitality with Pineapple Audio
12:30 pm- 2:00 pm: You Don't Know Dick: The Creative and Operational Genius of Dick Bradsell
1:00 pm- 2:30 pm: La Dolce Vita: presented by Toschi Vignola and Turning Tables Nola
1:00 pm- 2:30 pm: Virtual is a Vibe
1:00 pm- 5:00 pm: The Blend Lounge
1:00 pm- 2:30 pm: (Re)introducing Vermouth: More Than a Modifier!
1:00 pm- 6:00 pm: Sabores de Mexico
1:00 pm- 6:00 pm: A Celebration of Terroir, People and Time.
1:00 pm- 2:30 pm: Diageo Bar Academy & Smirnoff Presents: Get Phluid Bar Inclusivity Training
1:30 pm- 3:00 pm: Elijah Craig Old Fashioned Week Media Preview
2:00 pm- 5:00 pm: The Chartreuse Experience- Introducing Chartreuse Vegetal de la Grande-Chartreuse
2:00 pm- 3:30 pm: Kind to Your Mind
2:00 pm- 3:00 pm: Growing Community and Sustaining a Workforce Through Gardening
2:00 pm- 4:00 pm: meez - Revolutionize your batching, costing and training in the app designed by chefs
2:00 pm- 4:00 pm: New Orleans Cocktail Tour | Bourbon Street and How It Got That Way
2:00 pm- 5:00 pm: St-Germain Flavor Tour Guest Shift
2:30 pm- 4:30 pm: Farm to Bottle Spirits Bursting with a Taste of Place
3:00 pm- 5:00 pm: Citadelle Gin Aperitif Hour – A Celebration of Gin
3:00 pm- 6:00 pm: Mijenta Tequila Happy Hour at VALS
3:00 pm- 4:30 pm: Craftwerk:Trans European Eau-De-Vie Is Saving The Best For Last
3:00 pm- 4:30 pm: So Wrong It's Right: The Fascinating History of Clarified Milk Punch
3:00 pm- 5:00 pm: Clean Co. - Tasting Room
3:00 pm- 5:00 pm: Martini & Rossi Guest Shift
3:30 pm- 5:00 pm: Botanika Angelica - Uncanned: Toast Summer with Spritzes that Will Excite the Senses
3:30 pm- 5:30 pm: "Gin de Terroir" and "Vermouth & Bitter"
3:30 pm- 5:30 pm: Mortlach x Sherry - Tasting Room
3:30 pm- 5:00 pm: Frozen Drinks Workshop
3:30 pm- 5:00 pm: Nixology: Understanding The (Best?) Worst Drinks Ever
3:30 pm- 5:30 pm: Sagamore - Tasting Room Bar
3:30 pm- 5:00 pm: World Class Demo: Storytelling & Tips for Competition Success
4:00 pm- 6:00 pm: Haus Aperitifs Happy Hour
4:00 pm- 6:00 pm: RCS Daiquiri Kombat & Happy Hour
4:00 pm- 6:00 pm: Two Truths and a Lyre's
4:00 pm- 6:00 pm: The Cocktail Guru - Happy Hour with Nick Jarrett and Special Guest Jonathan Pogash
4:00 pm- 6:00 pm: Italicus rdb - Salute
4:00 pm- 5:30 pm: Kerry Island Oasis Deconstructed Margarita - Grab & Geaux
4:00 pm- 5:30 pm: Mind Full (An immersive eating and drinking workshop)
4:00 pm- 5:00 pm: Understanding Scotch Whisky
5:00 pm- 7:00 pm: Milagro Tequila Pool Party
5:00 pm- 8:00 pm: Spirit of Gallo Family Dinner
5:00 pm- 7:30 pm: Fords Gin Presents: Martinis and Oysters x Macchialina Takeover
5:30 pm- 9:00 pm: Follow the White Rabbit: A Tales of the Cocktail Spirited Dinner
6:00 pm- 8:00 pm: Talisker One for the Sea - Spirited Dinner
6:00 pm- 9:00 pm: Bourbon & Brass
6:00 pm- 11:00 pm: Death & Co Takeover at Sylvain
7:00 pm- 9:00 pm: The Cocktail Guru - Spirited Dinner at The Domino
7:00 pm- 10:00 pm: Tales of the Piña hosted by Kevin Diedrich & Shannon Mustipher featuring Hotaling & Co.'s Spirits at Vals
7:00 pm- 9:00 pm: Samson & Surrey Takeover of Bar Tonique
7:00 pm- 9:00 pm: Proof Cocktail Syrups - Spirited Dinner
8:00 pm- 11:00 pm: Bacardí "Big Easy" Portfolio Party
9:00 pm- 11:00 pm: La Factoria Guestshift at Jewel of the South, but a Mash Up
10:00 pm- 11:59 pm: Monkey Shoulder - Night Event
11:00 pm- 11:59 pm: Altos Tequila and Nixta Licor de Elote Present: The Golden Ticket
12:00 am- 1:00 am: Monkey Shoulder - Night Event Continued
1:00 am- 3:00 am: Tromba Tequila Last Call Happy Hour
1:00 am- 3:00 am: Camus Cognac - Last Call Happy Hour
1:00 am- 3:00 am: Last Call Happy Hour with OldKnowBev

July 28, 2022

9:00 am- 10:30 am: Jagermeister - Morning Bar
9:00 am- 12:00 pm: 'Talesgating' at the Alibi - presented by FILTHY
10:00 am- 6:00 pm: Setting The Bar: Danny Meyer's USHG Back Office Sessions on Successful Bar Operations
10:00 am- 12:00 pm: Splashdance! - Lyre's Artisitc Swimming
10:00 am- 6:00 pm: Hendrick's Gin - All Day Event
10:00 am- 11:30 am: WhistlePig Whiskey & Waffles: Maple Old Fashioned
10:00 am- 11:00 am: Celebrating our Legacy: Contributions of Black Americans to the Spirits Industry, Past, Present and Future
10:00 am- 11:30 am: The 10 Books From Cocktail History You Never Knew You Needed (Until Now)
10:00 am- 12:00 pm: Simplicity is the Ultimate Sophistication
10:00 am- 5:00 pm: Bookstore and Bitters Market
10:30 am- 12:00 pm: Media Training for Bartenders and Bar Owners
11:00 am- 1:00 pm: The Lyre's Lounge
11:00 am- 2:00 pm: Salon Nouveau with ms. franky marshall and Rémy Savage
11:00 am- 4:00 pm: Mix At Tales
11:00 am- 2:00 pm: Workshop: Glenfiddich Presents: From Cask to Cocktail with Eleven Madison Park
12:00 pm- 1:00 pm: Education in the Bar: What Works (and Doesn't Work) for Building Knowledge
12:00 pm- 2:00 pm: Hard Truth x Monkey Board Brunch & Cocktail Competition
12:00 pm- 3:00 pm: An Afternoon in St. Tropez
12:00 pm- 6:00 pm: Friends of the Mana: Teremana Poolside Social Club; Presented By Teremana Tequila
12:30 pm- 2:30 pm: Ready to Rye: Corner Bar
12:30 pm- 3:30 pm: Tropical Treasures at The Sazerac House
12:30 pm- 2:00 pm: In Defense of Native Corn: Cultural Diversity and Honoring the Land
1:00 pm- 3:00 pm: Uncle Nearest Guest Shift with Josh Davis from Brown & Balanced
1:00 pm- 2:30 pm: Hotel Chocolat - Grab & Geaux
1:30 pm- 3:00 pm: Samson & Surrey - The Cutting Edge of Craft Spirits
2:00 pm- 5:00 pm: Heart of Jamaica
2:00 pm- 4:00 pm: New Orleans Cocktail Tour | The Big Gay Bar Tour
3:00 pm- 6:00 pm: For the Rascals - Copper Dog Whisky
3:00 pm- 5:00 pm: Happy Hour: Glenfiddich Cocktails with Eleven Madison Park
3:00 pm- 5:00 pm: Martini & Rossi - Guest Shift
4:00 pm- 6:00 pm: Tequila Komos - Happy Hour
4:00 pm- 6:00 pm: Bar Ilegal
4:00 pm- 6:00 pm: Tradition Over Trends: Tequila Fortaleza Happy Hour
4:00 pm- 6:00 pm: Sweet Gwendoline French Gin - Happy Hour
5:00 pm- 10:00 pm: 16th Annual Spirited Awards Red Carpet & Ceremony
5:00 pm- 7:00 pm: Angel's Envy Guest Shift
6:00 pm- 8:00 pm: House of Suntory - Spirited Dinner
6:00 pm- 8:00 pm: Camus Cognac- Spirited Dinner
7:00 pm- 9:00 pm: The Balvanie - Guest Shift
9:00 pm- 11:59 pm: Diageo Family Reunion
9:00 pm- 11:00 pm: ItalSpirits: Guest Shift
11:00 pm- 11:59 pm: A Life in Contraluz
11:00 pm- 11:59 pm: Cigar Social: Bacardí
12:00 am-1:00 am: Diageo Family Reunion
12:00 am-2:00 am: A Life in Contraluz
12:00 am-1:00 am: Cigar Social: Bacardí
1:00 am-3:00 am: Spirit of Adventure with Cutty Sark at Upper Quarter Bar
1:00 am-3:00 am: Chicken ****'s Last Call Happy Hour

July 29, 2022

8:00 am-9:00 am: Made gIn China: a New Perspective on the Contemporary Craft Gin Movement
9:00 am-10:00 am: Big Little Brands: Corporate Learnings for Small Businesses
10:00 am-1:00 pm: Smirnoff - Small Day Event
10:00 am-6:00 pm: Old Forester - All Day Event
10:00 am-11:00 am: Cultivating and Maintaining Creativity in Your Beverage Program: DigitalMental HealthSeminarSustainability
10:00 am-7:00 pm: The Dead Rabbit Comes to NOLA - All Day Event
10:00 am-5:00 pm: Bookstore and Bitters Market
11:00 am-4:00 pm: Mix At Tales
11:00 am-1:00 pm: Lyre's Lido & Aperitivo
11:00 am-1:00 pm: Dame Hall of Fame Induction Ceremony
11:30 am-12:30 pm: Digital Future of Bar Education
12:00 pm-1:00 pm: From Usquebaugh to Aqua Fructum: The Early Modern English Origins of English Gin
12:00 pm-5:00 pm: 11th Annual Pig & Punch presented by The Bon Vivants in Partnership with Tales of the Cocktail Foundation, Edrington Americas, and Hogs for the Cause
12:30 pm-3:30 pm: World Whisk(e)y Experience: Christmas Edition at The Sazerac House
1:00 pm-2:00 pm: The Importance of Gender Equality in our Hospitality Industry
1:00 pm-3:00 pm: New Orleans Cocktail Tour | The Big Gay Bar Tour
1:30 pm-2:30 pm: The Great Reset
2:00 pm-6:00 pm: Meet The Distillers
2:00 pm-3:00 pm: Approaching Diversity Equity and Inclusion with Authenticity
2:00 pm-3:00 pm: The Evolution of the Japanese Cocktail Bar
2:00 pm-4:00 pm: New Orleans Cocktail Tour | The Surly Bartender's Bar Tour
2:00 pm-5:00 pm: Seedlip Garden Party
2:00 pm-6:00 pm: New Orleans Spirits Competition Awards Ceremony
3:30 pm-4:30 pm: Hello My Name is Gen Z: Let's Get Phygital
4:00 pm-5:00 pm: The Culture Code: A Continuum of Progress
4:30 pm-5:30 pm: Sustainability on the Go
4:30 pm-6:00 pm: Case Analysis of Chinese Hotel Bar Scene & Opportunity for Overseas Talents
6:00 pm-9:00 pm: A Spirited Family Dinner with Tequila Fortaleza

Date: July 25-29, 2022

Location: Various Venues in New Orleans, LA 70112

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