UT Retail Expert: Holiday Shoppers Will Spend More, Break Online Sales Records

Clubs and Organizations

November 24, 2017


Adobe Digital Insights predicts the 2017 holiday season to be the first to break $100 billion in online sales, a 13 percent increase from last year. Ann Fairhurst "To take advantage of projected trends, retailers need to ensure consumers' online experiences are positive," said Ann Fairhurst, professor and head of UT's Department of Retail, Hospitality, […]

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