Business and Professional
June 21, 2016
Valpak, a leader in local print and digital coupons, announced today it is looking to further grow its brand in Knoxville, Tennessee. The company is seeking a sales-driven entrepreneur to invest in the franchise opportunity and continue to strengthen its market presence. There are as many as 70,000 households in Knoxville, Maryville, Sevierville, Morristown, Oak Ridge and other nearby communities that are currently receiving the consumer savings Valpak brings to the area.
Valpak knows that entrepreneurs are drawn to Knoxville for its business-friendly environment. The city continues to earn national recognition, such as a Forbes.com ranking for Best Places for Business and Careers and Cost of Doing Business. The city was also recognized by WalletHub.com as the 15th best of 2016's 100 Best U.S. Cities for Women-Owned Businesses.
"As the small business community in Knoxville continues to expand, it makes perfect sense for Valpak to offer its direct marketing services to those also looking to grow their business in the city," said Greg Courchane, Valpak's director of franchise sales. "While most know and love Valpak for its Blue Envelope of savings, we also offer a suite of digital marketing services, which serves as a great selling point to potential franchisees who want to market to other Knoxville entrepreneurs.
A leader in cooperative direct mail, Valpak mails coupons to nearly 39 million demographically targeted households per month in 45 states and four Canadian provinces. Today, in addition to its flagship Blue Envelope, Valpak offers its business customers an impressive portfolio of digital advertising products including valpak.com, Smartphone apps, Google partnerships, website development, mobile web optimization and reputation management.
With more than 25 million Americans using couponing apps each month, Valpak's digital offerings have been a big draw for new franchisees. Digital coupon use is on the rise, and ample gains are projected in 2016. In the past year, Valpak's print offerings have also expanded with on-pack advertising and circulars.
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted, industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000, and a minimum net worth of $150,000.
Based in St. Petersburg, FL, Valpak is one of the leading direct marketing companies in the U.S. and Canada. We provide print and digital advertising through a network of 160 local franchises. From mailbox to mobile phone, Valpak brings exciting local business offers and opportunities to millions of consumers. Each month, our well-known Blue Envelope of savings is mailed to about 39 million demographically targeted households in 45 states and in four Canadian provinces. Our digital suite of products, including valpak.com, reaches more than 110 million users. Founded in 1968, Valpak is owned by Cox Target Media, a subsidiary of Cox Media Group in Atlanta.