WEST TOWN MALL GOES MORE THAN PINKâ„¢ WITH SUSAN G. KOMEN® TO REDUCE BREAST CANCER DEATHS BY 50 PERCENT IN THE NEXT TEN YEARS

Shops and Stores

October 3, 2016


West Town Mall today announced the second year of a national engagement with Susan G. Komen®, pledging to donate $1 million each year for the next two years to support the fight against breast cancer*. More than 180 participating Simon Malls, The Mills® and Simon Premium Outlets® nationwide will encourage employees, retailers and shoppers to make a bigger, bolder impact in the fight against breast cancer by participating in Simon-sponsored activities throughout the month of October.

 

"Based on the success we experienced with the 2015 campaign, Simon is pleased to be increasing our pledge of support to Susan G. Komen in 2016," said Kippy Price, director of marketing and business development for West Town Mall. "Through the More Than Pink movement, we are throwing our support behind Komen's Bold Goal of reducing current breast cancer deaths in the U.S. by 50 percent in the next ten years."

 

"We are delighted to see our partnership with the dedicated people at Simon grow stronger," said Dr. Judy Salerno, Komen President and CEO. "Simon's commitment to our More Than Pink movement helps move us closer to our mission and achieving our Bold Goal. The support of Simon and their customers will help us fund research, provide support to women, men and families suffering from breast cancer and play a key role in bringing our mission to people in communities across the country."

 

Visitors to West Town Mall will notice the pink theme carried throughout the mall and staff will be honoring National Breast Cancer Awareness Month by donning pink accessories. Other planned activities include:

 

Discount Card Program: $10 Discount Cards will be sold providing either 15 percent or 25 percent off one item at participating retailers including Abercrombie & Fitch, bareMinerals, Brookstone, Coach, J.Crew, Williams Sonoma and more. All proceeds from the sale of Discount Cards go to Susan G. Komen.

 

More Than Pink Hero Wall: An opportunity for survivors and their families to visually articulate their strength during their fight with breast cancer. Shoppers may purchase a sticker for a $1 donation and post the sticker on the More Than Pink Hero Wall. All proceeds go to Susan G. Komen.   

 

Hero Photo Opportunity: An 'I Am More Than Pink' backdrop will be used as a photo selfie station during the month of October. All will be encouraged to use the hashtag #morethanpink.

More than Pink Survivors Fashion Show: On Monday, October 3 at 6 p.m., locals are invited to cheer on 17 Knoxville-area women who have overcome breast cancer as they strut down the catwalk in the season's hottest fashions from West Town Mall retailers.

 

In October 2015, Simon nearly doubled its goal of raising $250,000, donating more than $470,000 to Susan G. Komen, all generated through the support and participation of shoppers, retailers and employees.

 

*From October 1, 2016 to September 30, 2018, Simon is proud to support Susan G. Komen® and, with the help of generous individuals like you, will guarantee a contribution of at least $1,000,000 for each year of the program in connection with its various fundraising initiatives, including its discount card program, promotion of Komen's Race for the Cure®, and promotion of Komen's Do-It-Yourself fundraising platform.