The American Birding Expo (often referred to as the Birding Expo, or simply the Expo, or by the acronym ABE) is a retail-sales-oriented showcase of products for birders and nature enthusiasts. Vendors representing all aspects of the birding and nature market will display their products, goods, and services at the Expo. The American Birding Expo is the largest and most diverse shopping experience available to North American bird watchers. The Expo is free and open to the public, though attendees who pre-register will be entered into a special VIP raffle. A portion of the proceeds from the ABE, generated by sponsorships, raffles and games, and voluntary contributions, will be earmarked for three distinct conservation projects at the local, national, and international level. The first annual American Birding Expo is scheduled for October 2 to 4, 2015, at the Grange Insurance Audubon Center in Columbus, Ohio. Partners for the American Birding Expo include the American Birding Association and the Grange Insurance Audubon Center. Major sponsorship support comes from Carl Zeiss Sports Optics, Rockjumper Birding Tours, and Wild Birds Unlimited.