The Circlesâ„¢ Campaign engages communities to help low income families find paths out of poverty.  The families involved in Circles are working hard to make changes in their life. They want to escape poverty and are willing to make the sacrifices that are needed to achieve this. Each Circle is comprised of a family working to get out of poverty (called Circle Leaders) and between two and four Circle Allies who are willing to befriend the family and support its members in their ongoing efforts. Each family and its allies set goals that are unique to their own needs and circumstances and which will lead towards self-sufficiency.