Mission :
Through innovative and dynamic leadership, the City of Manitowoc will effectively manage public resources to enhance the quality of life for the benefit of the entire community by:
-Fostering opportunities for economic growth
-Protecting the safety and well-being of the community
-Serving the needs of the community with respect and dedication
-Embracing the arts, humanities and cultural diversity
-Providing a welcome atmosphere for our citizens and visitors

Vision:
It is the vision of the City of Manitowoc to be a friendly, culturally diverse, and economically vibrant community that embraces the arts and humanities and that preserves the best of small town life on the Lakeshore including health, long-life, beauty, comfort and safety.