Mission :
The Rotary Club of Midland, Morning is dynamic organization of business and professional leaders who dedicate themselves to the Object of Rotary. In an environment of fellowship, the club seeks to improve the quality of life in our community and the world through our own actions, in partnership with other Rotary clubs or Rotary International.

Vision :
The Rotary Club of Midland, Morning is a leading service club in the Midland area. Through the Five Avenues of Service, its diverse membership takes action to improve the quality of life in the Midland community and the world with a keen interest in the welfare and development of youth. The club provides opportunities for its members to network professionally and socially while expanding their knowledge of current events.

Goals :
Strengthen the membership of the club.
Increase the impact of projects and programs in the areas of Community, Vocational, International and Youth Services.
Increase the visibility of the club in the Midland area.
Improve the effectiveness of club operations.
Improve the membership's knowledge and understanding of Rotary.