Beaujolais Nouveau is hosted by the French-American Chamber of Commerce who's mission is to promote and facilitate business opportunities between French and American companies. One of its goals is to help French companies during the process of setting up their businesses and getting the right contacts to succeed in the local business environment. In addition to trade services, the FACC regularly organizes events which enable Francophiles from the area to have an insight into France "chez eux", through social and cultural gatherings as well as networking events.