The UBA is committed to serving our business community by providing resources to our members. Our focus is to continually develop services and strategies that will allow our businesses to thrive and succeed.  Through our recently developed member marketing program, monthly networking opportunities, and other special channels—we do just that. 

The UBA is also committed to serving the entire community by coordinating and managing the most popular summer festivals in the area, hosting Urbana's only indoor winter farmer's market, partnering with other community organizations and continually striving to connect with all of the unique and wonder people that make up Urbana, our friendly little town that we all love to call home!

After all, our community is formed by our friends, family, and neighbors, which are also some of our favorite local business owners!