To draw people to such an event, he created "The World Massage Festival". It is an annual event that travels around the country. Mike set the following Mission Statement for the Festival: To honor those who built the bridges for our profession, to educate the general public about massage, to educate therapists about different types of massage and to have fun.

"We are not an association...it's just the two of us ... and we don't have deep pockets and professional staff to execute the Festival each year. When we sign a contract for a location, we go into that contract knowing, on faith, that we will register enough therapists to pay for the event....taking it on, as the saying goes, "a wing and a prayer". Our wonderful friends and supporters who generously volunteer their time and talent each year make it all possible. They arrive on location early, on their own nickel, to help with whatever we need them to do and without them, our task would be truly daunting.

Our goal is to provide all therapists with an opportunity to study with the leaders of the massage industry at a cost that is affordable. We believe every massage therapist should be able to learn from the masters and we do our best to make it happen.