Held May 25-28 in Winston-Salem's Innovation Quarter, the event is held in conjunction with the Winston-Salem Cycling Classic, and will feature four days of family-friendly entertainment, including performances by indie rock group Cold War Kids and four-time Grammy Award-winner Jason Isbell and the 400 Unit. The festival will also include a community day on Monday, May 28, featuring popular local bands. Those shows are all free and open to the public.