GOLD COAST PR COUNCIL Announces 2021 Bernays Award Nominations

Arts and Entertainment

June 21, 2021

(Boca Raton, Fla. – June 21, 2021) Melissa Perlman, president of the Gold Coast PR Council (GCPRC), South Florida’s largest independent association of public relations, communications and marketing professionals, today announced this year’s Bernays Award nominees. GCPRC have given out these awards since 2005 honoring excellence in local public relations campaigns, marketing programs, and media coverage.


The honors will be presented at GCPRC’s 16th annual Bernays Awards on Tuesday, July 20, virtually via Zoom. Honors will be presented in 10 competitive categories and three special awards selected by the nonprofit organization’s board of directors,


Only one award winner is announced in advance, GCPRC’s prestigious Presidents Award, which is given to a person or organization for truly outstanding performance. This year’s recipient is Jorge Pesquera, President and CEO of Discover The Palm Beaches for showing outstanding leadership during the COVID-19 pandemic by aggressively promoting and protecting South Florida’s critical tourism/hospitality industry.


Previous winners of GCPRC’s Presidents Award include Sandy Collier of Hey Sandy! PR & Communications for publicizing the plight of evacuees from The Islands Of The Bahamas after Hurricane Dorian (2020); South Florida Sun-Sentinel for its brilliant and sensitive coverage of the Parkland school shooting and aftermath (2019); Buzz Agency co-founders Elizabeth Kelley Grace and Julie Mullen (2017); cultural reporters Rod Hagwood, Jan Sjostrom, and Leslie Streeter (2016); Boca Magazine publishers John & Margaret Mary Shuff (2015); and Florida Weekly and The Coastal Star (2014).


The 10 competitive Bernays Award categories and nominees in 2021 are:


Nonprofit Project or Campaign - Small

+ Katnip Marketing, LLC – Alpert Jewish Family Service of Palm Beach 


+ Loggerhead Marine Life Center – Sea Turtle Nesting Season

+ Palm Tran – Go Glades Relaunch as a Dial-a-Ride Service


 Nonprofit Project or Campaign – Large

+ Gold Coast Down Syndrome Organization – Annual Downright

   Extraordinary Car Caravan

+ T. Leroy Jefferson Medical Society – COVID-19 and Educating South

   Florida’s Black & Brown Communities


Social Media Campaign – Nonprofit

+ Boardroom PR – Essential Construction Workers

+ Loggerhead Marine Life Center – Diving Into Ocean Conservation –

   Virtual Coastal Classroom

+ The Palm Beach County Film and Television Commission – The

   Palm Beaches TV Facebook Watch Party Series

+ Solid Waste Authority (SWA) of Palm Beach County – Trailcam

+ The Moore Agency – Discover Martin Influencer Campaign


Crisis Communications 

+ BlueIvy Communications – Keeping Slash Fitness in Business During

   the Pandemic

+ Food For The PoorFood For The Poor Responds to Back-Back

   Hurricanes in Central America


Marketing Materials – Print, Internal, External

+ Boardroom PR – Bresky Law Redesign

+ Boardroom PR – PEBB Enterprises 2020 Year in Review

+ Labor Finders – Coffee, Tea or We

+ The Mosaic Group – Palm Tran – Transit Heroes Campaign

+ The Palm Beach County Film and Television Commission –  

    Production History (1991-2020) 

+ Solid Waste Authority (SWA) of Palm Beach County–

   2020 SWA Calendar


Marketing Materials – Digital/Video Internal, External 

+ Multi-Media Works, Inc. – ParkFest Family Music Day 2020


Special Event – Live or Virtual 

+ City of West Palm Beach – Holiday in Paradise

+ League of Women Voters of Palm Beach County – Centennial


+ The Mosaic Group – Hallandale Beach CRA Partnership with 2020

   South Beach Wine & Food Festival®

+ Palm Tran – Route 62 to the Big Blue Ribbon-Cutting

+ Solid Waste Authority (SWA) of Palm Beach County – Celebrate

   America Recycles Day with the SWA 


Social Media Campaign – For Profit

+ Boardroom PR – Empowering Survivors – Eisenberg and Baum

+ Labor Finders – Essential Worker and COVID Campaign

+ David DiPino & Tenet Florida Physician Services (TFPS) –  

   Advanced Orthopedic Surgery and Sports Medicine Care


PR Campaign – By a Small Company or Firm

+ BlueIvy Communications – Taking Care of Your Teeth During the


+ Clematis Creative – Sheltering in Place: The Lighter Side of COVID

+ Kaye Communications, Inc. – The New Way to Cluba™: Boca Lago

   Golf & Country Club


PR Campaign – By a Large Company or Firm

+ Florida Power & Light Company – Solar Staycation

+ Clematis Creative – What’s Your #Common Thread?

+ The Mosaic Group – Be Local (Buy & Eat Locally) Hallandale Beach


In addition, two other Board selected awards will be announced at the Luncheon: PR Star, which goes to a person or organization that made an extraordinary splash last year, and the Founders Award, which goes to a person or organization that has made a lasting contribution to GCPRC.


To attend this FREE Bernays Awards presentation on July 20 at 4 pm, please send your RSVP to GCPRC@aol.com.


For more information about the Gold Coast PR Council and its monthly lunch meetings, please visit www.goldcoastpr.council.com.


Attached Jpeg:

Jorge Pesquera, President/CEO of Discover the Palm Beaches, and GCPRC President’s Award Winner 2021


Media Contact:

Gary Schweikhart

GCPRC Co-Founder & Secretary