Marketing with a health advantage: VertX adds antimicrobial coating to transit ads

Clubs and Organizations

August 22, 2019


A startup launched by a University of California Davis engineering student is trying to raise a $250,000 seed round of funding to expand its antibacterial transit handle and advertising business. VertX Advertising Inc.’s clear plastic handholds for standing transit passengers carry advertising messages, and they are also treated with a coating meant to kill bacteria. The company plans to share marketing revenue