Panache, an Aveda Store, Salon and Spa of St. Augustine celebrates milestone with 30 years in business

Business and Professional

May 26, 2017


Panache in St. Augustine, Fla., an Aveda Store, Salon and Spa, is celebrating 30 years in business with its founder, local business leader, and beauty industry expert Kristy Weeks. The company is located at 1089 A1A Beach Blvd. in St. Augustine and is renowned for its staff of more than 35 award-winning stylists and professionals in hair, make-up and spa services. The business holds a prestigious designation with Aveda and leads the exclusive line in sales and services among all Aveda salons and retailers in northeast Florida. 

According to Weeks, the Panache and team mission along with Aveda is to care for its people and the world from products to the ways the company gives back to society. Panache and Aveda strive to set an example for environmental leadership and responsibility in beauty and sustainability while promoting the art and science of pure flower and plant essences and an extensive collection of plant-based hair care, skin care, makeup, and lifestyle products. 

Weeks began the Panache business in downtown St. Augustine in 1987, and grew her company into the locally-owned, renowned hair design and spa venue. Panache also serves as a regional launching point and center for environmental and green causes and many social, community service activities. The company also focuses on providing free haircuts, beauty events and fundraisers for young people, women and families in need, and funding for homeless shelters. Since its inception, Panache has raised thousands of dollars for individuals who are less fortunate and for worthy non-profits. 

"We are fortunate to celebrate our 30 year milestone in St. Augustine as we continue growing successfully during all economic times.  We attribute our growth to providing exceptional customer service in every facet of our business," said Weeks. "Our anniversary month of gratitude will be celebrated during the entire month of June. We are all about longevity and I am grateful to our guests and our employees who make Panache what it is today and moving forward," she said. "The Panache team comprises professionals with 234 combined years of employment with original team members, most of whom have 10 to 20 years of employment."

During the anniversary, Weeks is implementing many customer promotions and Aveda product and services discounts and is offering complimentary items with daily promotions and gifts, plus reduced beauty and product gift packages. According to Weeks, the anniversary theme includes every 30th guest to check out during June 26 through July 1, will receive their services and retail purchases at no charge.  

The 2,400-square-foot store includes 12 hair stations, two manicure tables and two pedicure thrones, along with spa treatment rooms for massage, skin and body care and a 'serenity room' for guests to relax in while waiting for appointments or during hair color processing. The store is appointed with many recycled and sustainable materials including recycled plastics with fillers such as wheat grass, reclaimed wood and granite to support Panache and Aveda philosophies in green practices.  Since 1987, Weeks and her husband Len, a local general contractor, have designed the salon's décor with staff and customer input and installed custom made salon furniture produced by an industry leader in salon and spa environments.  

Additionally, the Panache team receives recognition each year from a variety of sources as Best Salon and Best Day Spa, Best Nail Salon, Best Stylist, Best Massage Therapist, and several industry awards that uniquely position the thriving business in St. Augustine. 

The company's original location at 66 Hypolita Street in historic, downtown St. Augustine was in business for more than 20 years. "We're very thankful to our customers and visitors for our hard-earned success," said Weeks.  "We take our careers very seriously and serve from the heart at Panache," she said. 

Weeks also attributes the success to her professional staff of highly-trained beauty and salon experts who regularly participate in a wide variety of industry events and business courses including specialized training at Aveda's salon operations facility in St. Petersburg and Orlando, Fla. Panache staff members study topics ranging from the top industry benchmarks to working with different generations in the workplace to client retention, color trends and cuts. 

"The salon industry is a science now, especially with hundreds of company's that compete for our business with a multitude of products, services and talents. We implement the latest in salon and spa business development, effective communications, community connections, creative vision, social responsibility, and life balance, to name a few," said Weeks. Weeks is recognized as a leader in the business community and one of the most innovative salon industry professionals in Northeast Florida. 

Another point of interest includes Weeks and the Panache staff as advocates of health, agriculture and social programs in Baracoa, Cuba. The team was responsible for recognizing and nominating the winner of CNN's Hero Award program in 2008 with Irania Martinez. Martinez received the humanitarian award for cleaning up a toxic dump site in Guantanamo, Cuba. She was nominated by Kristy Weeks, who has been to Cuba numerous times as a member of the St. Augustine Baracoa Friendship Association. Weeks helped Martinez beat out thousands of nominees from 93 countries to win the award on a live global broadcast show. The award came with $10,000 which was ultimately donated to UNICEF. For more information, contact Kristy Weeks at 904.461.9552, or email kristy@getpanache.com. Visit the website at www.getpanache.com .