Our Optimum store located in Ruston, LA provides cell phones and accessories. Enjoy live in-person support and shop with one of our Retail Specialists, and more. You can explore Optimum’s products, plans, and services, and also see how Optimum can save you money on your Internet, TV, and Mobile bill. With Optimum Mobile, you can stay connected on the largest and fastest 5G network. Visit our store in Ruston, LA today for all of your digital entertainment needs and receive our white glove customer service.