“The absolute DNA of Vilebrequin is to be able to combine extreme fantasy and elegance.” Roland Herlory, CEO Vilebrequin has dedicated over 50 summers to refining the art of living at the beach—always with a sense of playful optimism. The secret to the House’s longevity? Never losing sight of the joy, lightness, and freedom of Saint-Tropez in 1971, where the swimsuit legend began. That, and an obsession with durable, high-quality tailoring you can vacation in for years―and others after you. Another thing that keeps Vilebrequin young: innovation. With a global presence in more than 70 countries, Vilebrequin is focused on developing and implementing sustainable solutions, fabrics, and processes. Our extensive range of ready-to-wear, accessories, loungewear and beach essentials for men, women, and kids is engineered to make an impact on vacation, not on the oceans. To protect our planet’s precious marine heritage.